Privacy Policy

Website Privacy Policy

Maslow Capital LLP and other entities in our group (‘Maslow’) respect your privacy and are committed to protecting it.  This Privacy Policy is gives your information about what personal data we collect, why we collect it, how you can access this and your rights in relation to it. Any changes we make to our privacy policy in the future will be posted on this page. You should check this page regularly in order to be aware of these charges, as they may affect you.

Maslow Capital LLP has the registered number OC345252 and has its registered office at Maslow Capital LLP, 6 Duke Street, St James’s, London, SW1Y 6BN. 

Data Protection law says that we are allowed to use your personal information only if we have a proper reason to do so. This includes sharing it outside of our Maslow group. The law says we must have one or more of these reasons:

  • to fulfil a contract we have with you, or
  • when it is our legal duty, or
  • when it is in our legitimate interest, or
  • when you consent to it.

When we have a business or commercial reason of our own to use your information, this is called a ‘legitimate interest’. We will tell you what that is, if we are going to rely on it as the reason for using your data. Details of our legitimate interests are set out later in this Privacy Policy.

Contact us at for any questions.  Below is further detail around the information we collect, why, how you can access this and requests you can make about it.


What information do we collect?

We will collect information generated by your visit to the web site. This may include

– your IP Address

– the type of browser and operating system used to access our website;

– the date and time you access our website;

– the pages you visit

– if you visited our website from another website, the address of that website

Any personal data collected through our website will be treated as confidential in line with the principles of the UK data protection legislation.

Why do we collect this?

We collect this information to understand how people use our website and improve the experience. This information helps the web server track such things as your preferences and any data you submit while browsing our website. Some of this information may be stored on your computer in the form of a cookie and when you enter our website you will be given the choice whether to accept cookies or not. You are not obliged to allow cookies in order to use our website and can opt out of these at any time.

For further information about cookies and how to manage your cookies, please visit (Maslow is not responsible for the content of the website).

Other information about our website

Maslow are committed to providing the best service and information possible to you. We are therefore continually seeking ways of improving and upgrading our website and reserve the right to make changes to our website and the way we process information collected from it.

In our commitment to providing the best service and information to you, Maslow may provide links to third party websites. Maslow does not control those websites or their privacy practices, which may differ from Maslow’s. Maslow does not endorse or make any representations about third party websites.


What information do we collect?

When you register for our newsletter on our website, the personal details collected from you are stored electronically and can be accessed by Maslow.

– email address

– first name

– surname

– company

Why do we collect this?

When you add this information, you chose to ‘opt-in’ to our mailing lists (depending on which categories of communications you opt in to). We send our mailing list(s) regular email updates about Maslow, services, future developments, special offers, events and other information that we believe will interest you. We do not sell or distribute our mailing list(s) to other organisations.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice Here

How to manage your subscription to our newsletter

You can update your choices or unsubscribe at any time clicking the unsubscribe link at the bottom of any of our emails or by emailing


What information do we collect?

By sending us an enquiry or email message, you may be sending us personal information such as

– name

– email address

– other associated information

Why do we collect this?

If you email us, we may store this information supplied by you in order to respond to your request or otherwise reply to the subject of the enquiry or email only.


What information do we collect?

Before we fund any development, Maslow undertakes an underwriting process, which requires potential borrowers to send us personal information. in order that we can take sufficient background checks, including processes around Know Your Customer (‘KYC’) and Anti-Money Laundering (‘AML’).

This includes but is not exclusive to

Copies of your ID e.g. passport, driver’s license

– World check name match – search result

– Credit scores

– On electoral roll

– Detail on your assets and liabilities

– CVs

Why do we collect this?

We need this information in order that we can take sufficient background checks, including processes around Know Your Customer (‘KYC’) and Anti-Money Laundering (‘AML’).


We carry out credit and identity checks when you apply for a product or services for you or your business, and when you are using our services. We may use Credit Reference Agencies to help us with this.

We will share your personal information with CRAs and they will give us information about you. This data includes:

– name, address and date of birth of you or your officers or members;

– your credit application;

– your financial situation and history;

– fraud prevention information; and

– public information, from sources such as the Electoral Register and Companies House.

– We use this data to assess your application, including the accuracy of the information you have provided, as well as to manage our relationship, trace and recover debts, tell you about relevant offers and to help and detect financial crime.

– We will go on sharing your personal information with CRAs for as long as you are a customer.


When we start our relationship with you and once we provide the funding we have legitimate interests in:

– deciding on your suitability as a customer

– verifying your creditworthiness

– keeping our records up to date

– informing you about products and services that may interest you and telling you about them

– defining new types of customers for new products or services

– ensuring efficiency in fulfilling our legal and contractual duties

– complying with rules and guidance from regulators

– complying with our legal duties in relation to financial crime

– seeking your consent when we need it to contact you


You can choose not to give us personal information.  We may need to collect personal information by law or to enter into or fulfil a contract we have with you.  If you choose not to give us this personal information, it may mean that we cannot fulfil our contract with you, or do what we are required to do by law.


We may share your personal information with official bodies that include:

– HM Revenue & Customs, regulators and other tax authorities;

– law enforcement and fraud prevention agencies; and

– outside companies we work with to provide services to you and to run our business.

– agents, suppliers, sub-contractors, and advisers.

We may also share your personal information if the make-up of our business structure changes in the future:

– we may choose to sell, transfer, or merge parts of our business, or our assets. Or we may try to bring other businesses into the Maslow group

– during any such process, we may share your data with other parties involved.

– if the change to our group happens, then other parties may use your data in the same way as set out in this notice.

We will only share your information with third parties where they agree to keep it safe and private.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirement.

We may keep your data for up to 10 years after you stop being a customer. The reasons we may do this are:

– To respond to a question or complaint, or to show whether we gave you fair treatment

– To study customer data as part of our own internal research

– To obey rules that apply to us about keeping records

We may also keep your data for longer than 10 years if we cannot delete it for legal, regulatory or technical reasons.


You have the right to view, correct, or delete data that we hold about you.

 1. Making a SAR – You have the right to request a copy of the personal information we hold about you. This is sometimes called a ‘subject access request’ (or ‘SAR’).  To make this request, please email Maslow at clearly stating your name making your request clear in the email.  A request does not have to include the phrase ‘subject access request’ or Article 15 of the GDPR, as long as it is clear that you are asking for your own personal data.  You can also ask us for a digital file you can use yourself or share easily with others.  This is called the right to data portability.

 2. Verify your identity – Before we can provide the information, we must validate the identity of the person making the request, using reasonable means. This may involve but is not limited to: verifying your email address, confirming via a phone call, asking you to verify a piece of information we hold.

 3. Our response – We will endeavour to provide the information must be provided without delay and at the latest within one month of receipt. In cases where the requests are complex or numerous, we will inform you within the first month that providing the information may take up to two further months.

 4. Fees – We will provide a copy of the information free of charge. However, when a request is manifestly unfounded or excessive, particularly if it is repetitive, we will charge a reasonable fee or refuse to respond. We may also charge a reasonable fee to comply with requests for further copies of the same information.

 5. Format – we will provide the information in a commonly used electronic format.

You also have the right to object to us keeping or using your personal data or ask us to restrict our use of it, so that it can only be used for certain things, such as legal claims.


You can withdraw your consent at any time. Please contact us at if you want to do so.  This will only affect the way we use information when our reason for doing so is that we have your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. This will not affect the lawfulness of our use of the data before your consent was withdrawn.


Maslow follows strict security procedures in the storage and disclosure of information that you have given us. Maslow has implemented security policies, rules and technical measures to protect the personal information that we have under our control. The security measures are designed to prevent unauthorised access, improper use and disclosure, unauthorised modification and unlawful destruction or accidental loss.

Sending data outside the European Economic Area (the ‘EEA’)

We will only send your data outside of the EEA to comply with a legal duty or work with our suppliers in providing products and services to you.  If we do transfer your personal information outside the EEA to our suppliers, we will make sure that it is protected to the same extent as in the EEA. We will use one of these safeguards:

– Transfer it to a non-EEA country with privacy laws that give the same protection as the EEA.

– Put in place a contract with the recipient that means they must protect it to the same standards as the EEA.

– Transfer it to organisations that are part of Privacy Shield. This is a framework that sets privacy standards for data sent between the US and EU countries. It makes sure those standards are similar to what is used within the EEA.

For example, MailChimp has its servers and offices in the United States, and it participates in and has certified its compliance with the EU-US Privacy Shield Framework and the Swiss-US Privacy Sheld Framework.


If you are unhappy with how we have used your personal information please let us know by contacting  You also have the right to complain to the regulator, and to lodge an appeal if you are not happy with the outcome of a complaint.  In the UK this is the Information Commissioner’s Office  Find out on their website how to report a concern

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